Products with visible prices are those that can be purchased immediately, online, without requiring minimum purchase quantities. This means you can explore our variety of options and purchase exactly what you need, with complete transparency regarding costs and the Professional Apparel model. On the other hand, products without a listed price function as a portfolio of possibilities. These items are highly customizable and can be tailored to each customer's individual specifications. To ensure quality and meet expectations, these products have a minimum order quantity and are subject to a custom quote process.
Uniforms, whether corporate or industrial, are increasingly important in the structure of any organization. The importance of wearing a work uniform extends beyond brand awareness; it also includes functionality and protection for the wearer. Uniforms are a highly significant professional element, both for the company or organization and for the user. Proper use is essential for adhering to Occupational Safety, Hygiene, and Health conditions, which translate into better professional performance and, consequently, higher motivation and performance from employees.
Uniforms, workwear, and professional clothing, in general, do more than just provide your employees with a standard dress code—they directly correlate with the success of your business. Workwear: • Promotes brand identity • Gives the impression of a more organized company in the eyes of customers • Helps customers easily identify company employees • Establishes a higher degree of trust between customers and employees • Gives employees a sense of belonging to the organization • Serves as a strong vehicle for communication and image • Is one of the most effective elements for identifying the company and the brand • Can be easily customized to faithfully follow the company's corporate identity.
What do Obama, Mark Zuckerberg, and Karl Lagerfeld have in common? They all have their own unique, daily style of clothing, thus creating their personal brand image. There's a lot to explore when it comes to the use of professional attire in companies. Have you ever considered the following question? When planning for the next workday, we often struggle with the question: what to wear? The use of work attire immediately eliminates this issue, often freeing you from this daily stress. Today, more than ever, companies invest in acquiring workwear for various reasons. Some do it because it is more practical for the employee to wear a professional uniform, while other companies make this decision because it helps create a corporate image and reinforce the brand. We would add that the use of workwear fosters a stronger sense of mission among the team, often leading to greater commitment to the company and its goals. Uniforms provide a simple way to distinguish professional attire from casual clothing. The use of uniforms always has a purpose, such as demonstrating the authority of certain professions, like police officers or doctors, or identifying a large group to be more easily recognized, as in the case of military personnel or... ...students at a school. Uniforms effectively provide visual recognition in terms of identification and function, and in a business context, they can create a positive and trustworthy image, offering brand uniformity in the eyes of customers. Clean, high-quality uniforms with a good appearance are seen as a fundamental part of how customers perceive and mentally establish the positioning of a certain company and brand.
Many companies have already adopted a uniform strategy for their brand and employees. From health care and industrial companies to hospitality and more, uniforms have gained significant importance both in terms of protection and brand communication.
The image conveyed by the use of a uniform has become a valuable tool in a business strategy, similar to how a marketing campaign operates. Incorporating the brand is essential when a company adopts a work uniform.
The aesthetics and cosmetics sector is one where different brands are easily identified by the work uniforms worn by employees. For example, the Sephora brand chose black uniforms for its employees, a color that symbolizes elegance and is commonly used in the luxury perfume and cosmetics sector. In contrast, Yves Rocher has adopted more natural tones for its uniforms, aligning with its identity: white and green tones present in their uniforms.
Regardless of the sector, whether in stores or within organizations, the uniforms worn by employees are often an integral component of the concept.
A good example of this is Starbucks, where the ‘barista’ spirit is represented by the apron worn by store employees.
Work uniforms are a strong element of brand communication strategies and various organizations. They serve as the first visual contact with customers and are easily remembered over time.
Work Uniforms as a Human Resources Tool
The use of a specific work uniform can also influence employee performance. Beyond being a communication tool, professional uniforms are also an excellent Human Resources tool. A professional outfit that offers comfort and elegance is a source of pride for all employees, as it reflects competence and professionalism.
Workwear increasingly ensures a high level of comfort and modern designs, which appeals to employees who feel elegant and proud to wear contemporary and appropriate clothing.
For instance, the French company Thalys, which repositioned itself in 2012 to become a comprehensive railway company, made sure to align this business paradigm shift with a new uniform. Agility, innovation, and rapid project execution are the benefits of this organizational change, with the new uniform representing this new positioning, considering the employees’ needs for comfort, practicality, and the image to be communicated.
Through this new professional uniform, the company aimed to assert the values upheld by the organization, as well as the care and attention they offer to their passengers.
Advantages of Reinforcing Image through Uniforms
One of the most important reasons a company invests in work uniforms is to build and reinforce a consistent corporate image that the organization wishes to convey. The image…”
The image conveyed by a work uniform is one of great professionalism, as it unifies the appearance of the staff. This will create a very positive impression of your business and help it become recognized as a reputable player in its market.
It is also crucial that employees’ professional attire reflects the brand’s colors, as this ensures the company is perceived as a true organization. Thus, we ensure that uniforms project an image of consistency and seriousness.
Another important aspect of using uniforms is the recognition and identification of employees with a particular brand, especially at physical points of sale. The aim is for employees to be recognized by a specific color or symbol. This is particularly important in companies where employees have direct interaction with customers, such as in direct sales, as it allows customers to easily identify staff members of a particular brand when they are wearing corporate work attire.
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UNIFARDAS® supports Espaço T, which is an inclusive organisation, of all and for all, and our common goal is to increase employment opportunities for young people with special needs and/or who, for some reason, have been excluded from the labour market.
We work hard to provide safe working conditions by going beyond the imposed and mandatory minimums.
We support, nurture and offer continuous training programmes aimed at improving skills.
At UNIFARDAS® we keep up to date with the latest technologies and innovations that can optimise our production process making it more efficient and close to zero waste.
UNIFARDAS® is a partner of Espaço T, an inclusive organisation, of all and for all, with the common goal of increasing employment opportunities for young people with special needs and/or who, for some reason, have been excluded from the labour market. In this organisation, immigrants will also find a support network in finding work and housing.
In addition to the sustainable path we have been taking throughout our production and supply chain, UNIFARDAS® participates, supports and organises a beach clean-up every year after the bathing season, in partnership with World Clean-up Day. We are also partners of Seaqual, an entity that, together with some other partners, promotes the collection of ocean waste and its transformation into upcycled marine plastic that will then be used in the production of fabric and other sustainable products.
In addition to the sustainable path we have been taking throughout our production and supply chain, UNIFARDAS® participates, supports and organises a beach clean-up every year after the bathing season, in partnership with World Clean-up Day. We are also partners of Seaqual, an entity that, together with some other partners, promotes the collection of ocean waste and its transformation into upcycled marine plastic that will then be used in the production of fabric and other sustainable products.
