Corporate Uniforms as a Marketing Strategy for Your Company

The use of Corporate Uniforms has numerous advantages for a company, since a properly uniformed employee conveys a greater sense of professionalism towards clients. One of the most important features of corporate clothing is its ability to convey a good image, especially if your business has any kind of contact with the public.

Nowadays, more than ever, companies are looking for effective strategies to stand out from the competition and position themselves as brands of reference. Successful brands and companies always take into account the image they convey to customers through their employees. It is therefore important to evaluate the possibility of including personalization in your Corporate Uniform.

Simply using corporate colors and including your company logo on your work uniform can make all the difference when it comes to promoting your company’s brand. These details visually convey confidence to the customer, who will see your company as a real organization with a well-functioning structure.

Recent studies have shown that investing in the right corporate uniform , both in terms of benefits such as comfort and protection, and in terms of appropriate customization, guarantees companies and their brands greater recognition from customers and the market.

It is more than proven that the image that employees convey gives customers greater confidence when they make a purchase.

Corporate Uniforms as a Marketing Strategy for Your Company

Increasingly, marketing and defining the right strategy is a very differentiating factor in a company’s growth. Regardless of the business, a good marketing strategy should involve various communication channels in order to reach your persona more effectively. Your company has probably already developed a website, designed a corporate branding, already works professionally on Social Media in order to maintain a relationship with your customers and perhaps uses an email marketing strategy in order to inform and connect even more with your audience. But have you ever thought about the true power of Custom Workwear as a complementary marketing strategy?

There are many advantages for companies to invest part of their budget in Business Uniforms, whether they are industrial companies, hairdressers, health clinics, hotels or educational establishments, among many other business areas.

Find out what benefits the use of workwear offers, taking into account the positioning of your brand or company:

• Low-investment advertising – when your organization invests in Personalized Business Uniforms with your company’s brand, your team becomes dynamic brand advertising. Personalization can be as simple as putting your logo on the front of a jacket or including your company’s website address under the logo on the back of a work jacket. Any action that contributes to increasing brand awareness is a very positive marketing action.
• Reinforces brand reputation – A strong and reliable brand reinforced by a Professional Uniform can better align your company with its objectives. How? In business, trust is everything; the greater the familiarity and confidence with your brand (reputation) the easier it is to encourage repeat business and attract new customers.

• Improves customer service and experience – If your company’s employees have contact with many customers or potential customers, such as a restaurant, hotel or public space, being easily identifiable is extremely beneficial. The quicker and easier it is for customers to find help, get the answers they need and achieve the desired result, the higher their level of satisfaction. Satisfied customers are more likely to return, leave positive comments and recommend your company to friends and family.
• Sets the standard – Providing a Customized Uniform means that the company sets the standard of dress for all the company’s employees. This standardization of workwear means that the company doesn’t have to worry about less suitable clothing being worn by employees. Uniforms can also be used to unite the different departments and the company’s identity.

Modernize your brand with a Corporate Uniform change

With the arrival of a new calendar year, many brands choose to rebrand in order to keep up with changes and innovations in the market and in the business world.

The length of time a corporate uniform lasts varies greatly, depending on the industry or sector of activity. But wear and tear isn’t the only factor to consider – it might be a good time to rebrand your business.

Typically, working in a more industrial area means that the wear and tear on the Business Uniform is much greater, whereas work clothes worn in a hotel can last much longer due to the lesser “stress” exerted on the clothing.

Factors that lead your company to have to change its Business Uniforms

• Durability – The quality of the uniforms you buy for your company’s employees is a very important factor in their longevity. Buying on price alone is a huge mistake, as the durability will be much lower, as will the degree of comfort and protection. If in your area of business your team works in dirtier environments, where spills, sharp objects and abrasions are frequent, there is a need to replace Business Uniforms more frequently.

On the other hand, if your team works in an office or store, a good quality personalized shirt can be more durable. Assuming your company supplies three shirts to each employee, you can expect to get a lifespan from this garment of between 12 and 18 months of optimal use. Of course, this depends a lot on how it is worn and how it is washed.

Although the investment of purchasing quality corporate uniforms may seem high at first, the lifespan of this type of uniform reduces repeat purchases, which saves your company money.

• Rebranding – As time progresses, perceptions of business change and evolve. When your company decides to change its strategy, goals or objectives, it may be beneficial to consider a change or rebranding. Therefore, a complementary form of reformulation and positioning of the new branding is the change of Corporate Uniform to consolidate your new image and ensure that your team’s Uniform is at the peak of its life cycle.
• Seasonality – One of the main concerns that the Corporate Uniform buyer has when purchasing this type of clothing for their team is the sizes and design, but an often overlooked consideration is the change in climate from one season to the next. Improper use of workwear, taking into account the time of year, can hinder productivity, affect the health and safety of your staff and even shorten the useful life of the corporate uniform. The solution is to buy the most appropriate workwear, taking into account the season in which it will be used. Equipping your team with seasonal uniforms will ensure that your employees’ productivity and motivation increase through greater comfort.
• Trends – One of the goals of companies is certainly to remain competitive and innovative. And how does this apply to Corporate Uniforms? Whether changes in trends are the result of competitive strength, customer desires or employee tastes, it is very important to evolve and diversify. Trends can be approached by a smoother transition and often go hand in hand with the rethinking of company brands. However, trends can be short or long-lived, so it’s important that before you make the decision to replace your team’s workwear, you strategize all the changes that will be made in the short or long term in order to make the purchase profitable over time.
• New business approaches – As your company’s business grows, it’s natural for new departments and functions to emerge that are more customer-oriented. This growth can often detract from the company’s Corporate Uniform policy. By ensuring that each of your employees has a specific uniform that takes into account their role, you can guarantee that professional performance is always at its best.